MILPITAS, Calif., September 14, 2011- SanDisk Corporation (NASDAQ: SNDK), a global leader in flash memory storage solutions, today introduced the SanDisk® Memory Vault, the first product in a new category of devices that are designed for long-term data preservation. SanDisk announced the device today as part of a comprehensive new suite of retail products.
The SanDisk Memory Vault is a photo album for the digital age that allows consumers to preserve images in one reliable location. The device connects to a computer's USB port for easy drag-and-drop functionality and features a sleek, ruggedized, metallic design that looks great on any desktop and fits into any drawer.
"SanDisk already offers great image-capture products, and we've built upon that expertise to create a new category of image-preservation products," said Tim Sutton, senior product marketing manager, SanDisk. "The Memory Vault allows parents to preserve photos of their daughter's first steps alongside videos from her wedding and then pass those images down for generations to come."
Most Consumers Would Not Destroy Their Family Photos for One Million Dollars
SanDisk also issued results from an online survey conducted on its behalf by Harris Interactive from July 28-August 1, 2011 among 2,294 U.S. adults aged 18 and older2. The survey found that 79 percent of U.S. adults with digital photos plan on passing them down to future generations. Photos are so precious that 64 percent of U.S. adults would not consider destroying their family photo collection for any amount of money, not even for one million dollars.
Hard drives contain moving parts and CDs can scratch; the SanDisk Memory Vault delivers the long-term reliability that valuable photos deserve. The device utilizes SanDisk's Chronolock™ technology, which incorporates the key elements of advanced solid-state storage to create a proprietary memory management solution. SanDisk conducted accelerated temperature cycling tests that simulated the effects of data retention over long periods of time. This allows the device to provide consumers with peace of mind that their precious photos and videos will be preserved for up to 100 years1.
Family Photos Rank First Among Items to Save From a House Fire
Aside from a family member or pet, family photos rank first among the items U.S. adults would save from a house fire. However, more than half of U.S. adults say that they could not gather all of their important family photos within one minute. The SanDisk Memory Vault lets consumers consolidate family photos in one reliable location and quickly access their important images when they need them.
Availability and Pricing
The SanDisk Memory Vault is available in 8 gigabyte (GB)3 and 16GB capacities and can store thousands of images and hours of HD video4. The device carries MSRPs of $49.99 and $89.99 and includes a lifetime limited5 warranty.
SanDisk Corporation (NASDAQ: SNDK) is a global leader in flash memory storage solutions, from research and development, product design and manufacturing to branding and distribution for OEM and retail channels. Since 1988, SanDisk's innovations in flash memory and storage system technologies have provided customers with new and transformational digital experiences. SanDisk's diverse product portfolio includes flash memory cards and embedded solutions used in smart phones, tablets, digital cameras, camcorders, digital media players and other consumer electronic devices, as well as USB flash drives and solid-state drives (SSD) for the computing market. SanDisk's products are used by consumers and enterprise customers around the world.
SanDisk is a Silicon Valley-based S&P 500 and Fortune 500 company, with more than half its sales outside the United States. For more information, visit www.sandisk.com.
1 To learn more, visit www.sandisk.com/preserve
2Survey Methodology. This survey was conducted online within the United States by Harris Interactive on behalf of SanDisk from July 28- August 1, 2011 among 2,294 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact email@example.com
31 gigabyte (GB) = 1 billion bytes. Some capacity not available for data storage.
4Approximations: results will vary based on file size, resolution, compression, bit rate, content, host device, pre-loaded files and other factors. See www.sandisk.com
530 years in Germany and other regions not recognizing "lifetime limited" warranty.
SanDisk and the SanDisk logo are trademarks of SanDisk Corporation, registered in the United States and other countries. Chronolock is a trademark of SanDisk Corporation. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder (s).
This press release contains certain forward-looking statements, including expectations for new product introductions, applications, features, markets, and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: the market demand for our products may grow more slowly than our expectations, or our products may not be available in the prices or the capacities that we expect, or our products may not perform as expected and the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, our quarterly reports on Form 10-Q and our annual report on Form 10-K. We do not intend to update the information contained in this press release.