On-board Yahoo! Music Engine Lets Users of TrustedFlash Music
Cards Play Music Securely on Both PCs and Portable Devices
SanDisk ® Corporation (NASDAQ:SNDK) today announced that Yahoo! ® Music Engine, the highly popular software application that lets listeners manage music, create playlists, purchase downloads as well as listen and search for songs, will be available with music cards that feature SanDisk TrustedFlash ™. With these music cards, users will be able to directly subscribe to the Yahoo! Music Unlimited service to listen to music and preview/unlock an artist's back catalog. The announcement was made at a press conference at the CTIA Wireless Show where SanDisk is showing products at Booth 944.
The Yahoo! Music Engine will let users of TrustedFlash music cards for mobile phones and other portable devices play their music on Windows XP and Windows 2000 PCs. SanDisk and Yahoo! have also agreed to bundle the Yahoo! Music Engine software client with the TrustedFlash plug-in directly into upcoming TrustedFlash-based music cards. With the Yahoo! Music Engine plug-in, the key software needed to play back music on SanDisks TrustedFlash Music Cards will be located on the card itself.
"Yahoo! Music is one of the most popular music services today and we are very excited to partner with them to launch our TrustedFlash Music Cards," said Pedro Vargas, director of Mobile Entertainment at SanDisk. " Yahoo! Music Engine lets consumers play SanDisk's TrustedFlash Music Cards on the PC in a secure environment that's also friendly to providers of premium content like the major music labels."
David Goldberg, vice president and general manager at Yahoo! Music, said, "Yahoo! Music is pleased to support SanDisk's worldwide launch of TrustedFlash Music Cards. SanDisk is leading the way for next-generation memory cards and we share the same drive to provide consumers with compelling entertainment experiences, on both their PCs and their mobile devices."
TrustedFlash cards feature an on-board processor and cryptographic engine that incorporate a highly secure content and digital rights management (DRM) solution that provides a significantly higher level of security than previously existed on memory cards. These new cards let consumers access premium content like music, movies and games on the mobile devices and securely use the Internet or their mobile network to get additional content with ultimate portability.
TrustedFlash-based music cards will be available through SanDisk authorized retailers in November. Additional launch partners for SanDisk's TrustedFlash platform include NDS and Samsung Mobile Communications.
SanDisk is the original inventor of flash storage cards and is the world's largest supplier of flash data storage card products using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Sunnyvale, CA and has operations worldwide, with more than half its sales outside the U.S.
SanDisk's product and executive images can be downloaded from www.sandisk.com/Corporate/MediaKit/
SanDisk's web site/home page address: www.sandisk.com
SanDisk and the SanDisk logo are trademarks of SanDisk Corporation, registered in the United States and other countries. TrustedFlash is a trademark of SanDisk. SanDisk is an authorized licensee of the SD trademark. Yahoo! And the Yahoo! Logo are trademarks and/or registered trademarks of Yahoo! Inc. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s)