SAN FRANCISCO, CA., April 7, 2000 -- Raymond C. Creech has been named president of the Secure Digital Association (SDA). The SDA is a new industry-wide organization that was established in January, 2000, to set industry standards for the Secure Digital Memory Card and promote its wide acceptance in digital applications.
Creech has more than 27 years experience in the semiconductor industry. He held various marketing and sales management positions with several firms including Fujitsu Microelectronics, AMD, Catalyst Semiconductor, Synertek and Semico Research. His appointment is effective immediately.
More than 70 companies are in the process of joining the SDA and total membership is expected to be approximately 100 companies later this year. The Secure Digital Memory Card was introduced in August, 1999, by Matsushita Electric Industrial Co., Ltd. (NYSE:MC), best known by its Panasonic brand name, SanDisk Corporation (NASDAQ:SNDK) and Toshiba Corporation. The stamp-sized flash memory card will offer a high-level of copyright protection and high density memory capacity. The association expects that starting this year, the card will be widely used in numerous consumer electronics products including Internet music players, cellular phones, digital cameras, handheld computers and camcorders.
Dan Auclair, senior vice president of business development and licensing for SanDisk, said, "Ray Creech is an excellent choice to head the SDA because of his vast experience in the semiconductor industry and his many years of working with both U.S. and Japanese companies." Auclair has been serving as the SDA's interim president.
For information about the SDA, call Creech at (831) 637-4545 or reach him via email at email@example.com